Our Story

Our Mission

At A Beautiful Calling Ethical Boutique, we are dedicated to creating a better world through ethical shopping. Our mission is to connect conscious consumers with beautifully crafted, ethically sourced products that empower artisans globally. By offering handcrafted goods made with care and purpose, we believe we can help combat poverty, human trafficking, and other global injustices—one purchase at a time.

Our Journey

After nearly seven years of representing an ethical fashion brand that provided survivors of human trafficking with dignified work, Jon and I felt the pull to expand our impact. We wanted to help more artisans thrive across the globe through purposeful work. Our journey was deeply inspired by the artisans we had the privilege of meeting on a trip to La Paz, Bolivia, in June 2024. Meeting these artisans, witnessing their skills, and hearing their dreams for the future reaffirmed our commitment to creating a greater impact. This experience solidified our decision to launch A Beautiful Calling Ethical Boutique and partner with ethical businesses worldwide. By offering a diverse range of products, we aim to make a meaningful difference in the lives of artisans and their families and communities.

Why Ethical Shopping Matters

Ethical consumerism is one of the most powerful tools we have to create positive change—and often more effective than charity. When you choose to purchase an ethically made product, you're not just giving to a good cause or buying an item—you're investing in the lives of artisans, their families, and their communities. Through fair wages and dignified work, these artisans have the opportunity to build a better future—one filled with hope, opportunity, and dignity. We believe every individual deserves respect, and your purchases make that possible.

Join Us

At A Beautiful Calling, we are passionate about teaching, training, and empowering others to be part of this movement. We invite you to join us on this beautiful journey—whether by shopping or sharing with friends as a host (you’ll receive FREE store credits when your friends shop).

Together, we can create a world where everyone thrives, where dignity is upheld, and where every person has the chance to pursue their dreams.

With much gratitude,
Jess and Jon Touchette
Co-Founders of A Beautiful Calling Ethical Boutique
715-482-5251